So yesterday I decided to field test a product I’d received as a sample, a liquid foundation from Lancome called Teint Idole Ultra 24H. I had asked for the sample because I’ve been out in the sun a lot so far this spring, and despite my daily sunscreen, my winter color doesn’t work anymore. With an all-day, partially outdoor event to attend, yesterday was the perfect day to take it out for a trial.
The rep at the Lancome counter matched me up with color 26o Bisque N, a full two shades darker than my winter 100 Ivoire N. As I tan (in spite of myself–weird, I wore ivory shades all summer last year!), I do tend to go warmer, and could probably have gone for the 250 Bisque W, but I didn’t want to risk it.
First impressions: It’s designed as a long-wearing foundation, so it hits my skin and stays there. Blending effectively is a bit of a challenge, but the rep was right about one thing: a little does go a long way. The coverage isn’t quite as complete as I’d prefer, but it’s buildable without making a smeary mess. Also, hey, look, SPF 15. My moisturizer has an SPF anyway, but I’d rather have too much protection than too little.
Once fully applied, I did realize that it’s a lot smoother over my Lancome primer than other brands I’ve tried. The Lancome primer works well with other brands, but I can definitely tell a difference in smoothness wearing the two together. The foundation also has a very velvety finish, doesn’t show places where it’s trying to glob on my skin or call attention to dry spots. I like the way it dries, and even though it’s a tad darker than my previous, it looks very natural against my skin. I also like that it doesn’t feel cakey or like I’m wearing a mask, but rather, very natural. I don’t actively notice that I’m wearing makeup as I do with many long-wearing formulas.
Seven hours later, when I got home from the event, I still had even coverage with no rub-off, wear-off, or darkening. It looked as it had when I applied it, even though the Hard Candy bronzer I’d worn over it had long since given up on me. It even outlasted my long-wearing lipstick.
I finally got around to taking it off around eleven hours after application. It definitely hung in without drying out my skin or looking obvious. It didn’t do anything spectacular, like covering up my dark circles without concealer or anything like that, and it didn’t do anything to brighten my skin. It did, however, match brilliantly with the complexion I do have, and it gave a solid performance, lasting all day without getting blotchy.
$45.50 is expensive for a bottle of foundation, but this is one I can see spending the money on. Perhaps next time the gift with purchase comes around, it’ll be a convenient time for me to be buying. I’d give it 4 out of 5 stars (would have been 3.5 if it weren’t for the SPF, but that’s a big deal for me).